Torc

Branding & Identity, Print

Torc
2017

Torc is an independent accessory brand focusing on handmade and vintage pieces. Although based in Sapporo, Torc has fans throughout Japan, with pop-up shows in major department stores. ⁠⁠

The logo draws inspiration from an existing paper plane motif, conveying the lightheartedness of the brand. The geometric forms express the glimmer of the jewelry.⁠⁠ The silver and monochromatic palette allows the accessories to shine but holds its own when alone.⁠

Project: Torc
Creative Direction: Ryo Ueda
Design: Shun Yamamoto, Ryo Ueda
Year: 2017
Client: Torc

Award:
Sapporo ADC 2018 General Graphics Category Selection / Name Card, Shopcard
Sapporo ADC 2018 CI, Symbol, Logo & Typography Category Selection / Logo

Featured in:
Logo Design Ideas Book [SB Creative / Japan] (2020)

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