Tohoku Rakuten Golden Eagles

Packaging, Book

Tohoku Rakuten Yakyudan
2007 - 2014

Starting in 2007, we designed the rebranding and season passes of the baseball team Tohoku Rakuten Golden Eagles. With this renewal, we aimed to create something that the most passionate fans would be proud to own. We designed not only the season passes themselves, but proposed delivering the passes in special boxes, elevating the experience of receiving the tickets for the next 7 years.

Project: Tohoku Rakuten Golden Eagles
Planning: Shinji Yoshikawa, Tomoki Negishi, Taro Watanabe
Creative Direction: Shinji Yoshikawa
Art Direction: Ryo Ueda
Design: Manami Inoue, Naohiro Iwamoto, Hitomi Kawabata, Daisuke Tsukano,
Yuji Terada, Kazuki Murata, Ryo Ueda
Printing Direction: Atsuhiro Kondo [Morita], Kazuhito Chujo
Year: 2007 - 2014
Client: Tohoku Rakuten Yakyudan

Awards:
Sapporo ADC 2011 Packaging Category Prize Nomination / Season Ticket Packaging
Sapporo ADC 2013 Packaging Category Prize Nomination / Season Ticket Packaging
Sapporo ADC 2014 Packaging Category Selection / Season Ticket Packaging

Featured in:
Design Data File GR08 [Mainichi Communications / Japan] (2008)
MdN Designers File 2008 [MdN Corporation / Japan] (2008)
Tough-Style Graphics [PIE BOOKS / Japan] (2008)
MdN Designers File 2009 [MdN Corporation / Japan] (2009)
Sensory Design [Sendpoint / China] (2010)
I Love Din [Victionary/ HK] (2011)
MdN Designers File 2012 [MdN Corporation / Japan] (2012)
Brain No.621 [Sendenkaigi / Japan] (2012)
MdN Designers File 2013 [MdN Corporation / Japan] (2013)
Design Note No. 52 “100 Up & Coming Graphic Designers" [Seibundo Seikousha / Japan] (2013)
MdN Designers File 2014 [MdN Corporation / Japan] (2014)
Innovative Local Designers Profiles [PIE BOOKS / Japan] (2017)
Commercial Photo Feb.2018 [Genkosha / Japan] (2018)