This

Packaging

KT&G [ Korea ]
2011

The renewal of a beloved, long-selling Korean tobacco brand.⁠
⁠
We aimed for a design that feels as if it has always existed yet is from somewhere new; we adopted heraldic art with a bit of wit.⁠ In the following year after the rebranding, THIS PLUS became the top-selling tobacco brand in Korea.⁠

Brand Management: Yoon Mun-Su
Project Management: Duwon Lee
Creative Direction: Duwon Lee
Art Direction: Ryo Ueda
Design: Ryo Ueda, Manami Inoue, Naohiro Iwamoto
Illustration: Baku Maeda
Year: 2011
Client: KT&G [ Korea ]

Awards:
Sapporo ADC 2011 Packaging Category Selection / Packaging
Tokyo TDC 2012 Signage, Display & Packaging Category Selection / Packaging

Featured in:
MdN Designers File 2012（2012）
Hot Local Designers Profile（2013）
Design Note No.52 “100 Up and Coming Graphic Designers”（2013）
MdN Designers File 2013（2013）
MdN Designers File 2014（2014）
Asia-Pacific Design No.10（2014） 
Designboom（2014） 
MdN Designers File 2015（2015）
MdN Designers File 2016（2016）

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