This

Packaging

KT&G [ Korea ]
2011


The renewal of a beloved, long-selling Korean tobacco brand.⁠

We aimed for a design that feels as if it has always existed yet is from somewhere new; we adopted heraldic art with a bit of wit.⁠ In the following year after the rebranding, THIS PLUS became the top-selling tobacco brand in Korea.⁠

Brand Management: Yoon Mun-Su
Project Management: Duwon Lee
Creative Direction: Duwon Lee
Art Direction: Ryo Ueda
Design: Ryo Ueda, Manami Inoue, Naohiro Iwamoto
Illustration: Baku Maeda

Awards:
Sapporo ADC 2011 Packaging Category Selection / Packaging
Tokyo TDC 2012 Signage, Display & Packaging Category Selection / Packaging

Featured in:
MdN Designers File 2012(2012)
Hot Local Designers Profile(2013)
Design Note No.52 “100 Up and Coming Graphic Designers”(2013)
MdN Designers File 2013(2013)
MdN Designers File 2014(2014)
Asia-Pacific Design No.10(2014) 
Designboom(2014) 
MdN Designers File 2015(2015)
MdN Designers File 2016(2016)



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