The Bakeshop

Branding & Identity, Packaging, Print

The Bakeshop

The Bakeshop is a cupcake shop in Maruyama, a fashionable district of Sapporo, Japan. The Bakeshop serves up not only beautiful cupcakes but other authentic American sweets as well. Aimed at young women, we went for a cute and pop design to complement the colorful cupcakes. Bold black typography lies on top of fresh pastel and white backgrounds, bringing a more contemporary feel.

For the logo, we wanted to create the B and S out of just 2 elements. Doing so gave us the freedom to play with the letters and create various patterns. The B and S of the monogram are simplified to abstraction, so for the logotype, we created a whole new set of letters tom maintain legality. The logo looks as if each stroke were hand-piped from the cupcake frosting, giving a playful feel.

Branding: COMMUNE
Creative Direction: Ryo Ueda
Art Direction: Ryo Ueda
Design: Ryo Ueda, Anna Petek, Alessandro Riva, etc.
Copywriting: Atsumi Nagasawa, Anna Petek
Year: 2018
Client: The Bakeshop

Featured in:
Retro Style Design(2019)

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