SOCO Identity, Signage
SOCO, which seeks to create novelty by cutting through the now. AO, which is made to symbolize the wave that start fashion movements. SUN, a playful cut that is also a wordplay on 3 (pronounced as San in Japanese) and SUN. ACA, which uses a simple anagram comprised of continuous alphabets as its key visual component.
We aimed for a hair salon branding that projects charisma and attracts the attention and congregation of youths by elevating unique logos to pop, fun, and novel hairstyles.
Project: SOCO
Art Direction: Ryo Ueda
Design: Noémie kawakita, Anna Petek, Yuji Yanou, Ryo Ueda, etc.
Holden Kao
Interior Design: Mangekyo
Interior Photography: Kei Furuse [GAZE fotographica]
Client: SOCO
Featured in:
MdN Designers File 2021 [MdN Corporation / Japan] (2021)
↑ All Projects
SOCO, which seeks to create novelty by cutting through the now. AO, which is made to symbolize the wave that start fashion movements. SUN, a playful cut that is also a wordplay on 3 (pronounced as San in Japanese) and SUN. ACA, which uses a simple anagram comprised of continuous alphabets as its key visual component.
We aimed for a hair salon branding that projects charisma and attracts the attention and congregation of youths by elevating unique logos to pop, fun, and novel hairstyles.
Project: SOCO
Art Direction: Ryo Ueda
Design: Noémie kawakita, Anna Petek, Yuji Yanou, Ryo Ueda, etc.
Holden Kao
Interior Design: Mangekyo
Interior Photography: Kei Furuse [GAZE fotographica]
Client: SOCO
Featured in:
MdN Designers File 2021 [MdN Corporation / Japan] (2021)
↑ All Projects
