Rausu Kombu

Identity, Packaging, Print

Rausu Fisheries Cooperative Association
2015 — 


The branding of the kombu from Rausu, the most famous area for kombu production in Japan. We renewed the logo, improved the packaging, and created pamphlets for international use in order to spread the culture of kombu to the younger generation and abroad. Beyond Japan, Rausu Kombu is also promoted in Spain and Italy.

We drew inspiration from how kombu swaying in the sea looks like waves. We elevated the historical Japanese pattern of waves with the rich green of kombu to create a modern yet traditional image for this ancient Japanese ingredient.

Branding: Machi Seisakushitsu
Creative Direction: Kazutada Nakazawa
Art Direction: Ryo Ueda
Design: Ryo Ueda, Airi Takizawa, Daisuke Tsukano, Daisuke Suzuki, Sunny Yuen, Louis Callot
Illustration: Ayako Kubo
Copywriting: Kosuke Ikehata
Photography: Hiroyuki Hasegawa, Rie Natta
Production: Machi Seisakushitsu

Awards:
Sapporo ADC 2017 Poster Category Prize Nomination / Poster
Sapporo ADC 2017 Packaging Category Prize Nomination / Packaging

Featured in:
Nihongo Logo 2(2016)
MdN Designers File 2017(2017)
Local Designers Profiles(2017)
Design Note No.79(2018)
Commercial Photo 2018/2(2018)



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