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On the Way

Branding & Identity, Packaging

Happy Tree & Co.
2013


Project: On The Way
Creative Direction: Ryo Ueda
Art Direction: Ryo Ueda
Design: Ryo Ueda, Kazuki Murata
Illustration: Rieko Oka
Year: 2013
Client: Happy Tree & Co.

Awards:
Sapporo ADC 2016 Packaging Category Prize Selection / Packaging
Sapporo ADC 2016 Logo & Typography Category Prize Nomination / Logo

Featured in:
MdN Designers File 2017 [MdN corporetion / Japan] (2017)
Design Note No.79 [Seibundo Shinkousha / Japan] (2018)
Food & Drink Logos [Counter-Print / UK] (2022)


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