Nude na Ongaku

Identity 

UHB
2016

"NUDE na Ongaku" is a music program on UHB (Hokkaido Cultural Broadcasting), in which artists improvise, play and sing in the forests and towns in Hokkaido, giving viewers a closer look at the true nature of the artists.

The "apple" which is also called the forbidden fruit is a mysterious fruit. In the Old Testament, Adam and Eve lost their innocent heart after eating the apple and started wearing clothes.

At Symbol Mark, we take a paradoxical view on the forbidden fruit and use the image of a peeled apple as our symbol to depict the core message of our show, in which we show the pure and innocent hearts of these artists.

Project: NUDE na Ongaku
Creative Director: Kentaro Suzuki
Art Direction: Ryo Ueda
Design: Sunny Yuen, Ryo Ueda
Year: 2016
Client: UHB

Featured in:
Brilliant Logo [ BNN / Japan ] (2017)
MdN Designers File 2019 [ MdN Corporation / Japan ] (2019)

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