ModestIdentity, Packaging, Print
Modest, a multi-brand store with the concept of "it's not what you wear, but how you wear it" at its heart. There is a wide array of items on offer that have been selected domestically and abroad from their unique perspective, which you can enjoy wearing in your own free style. Modest offer a style simply overflowing with uniqueness and the joys of clothing, while also constantly being conscious of the times. With the constellations that shine bright in thr clear Hokkaido night sky as a motif, there are six points joined up by a single line and the letters M and D that make up Modest's logo. This is the very identity of Modest that is both delicate and symbolic as it remains in the mind.
Creative Direction: Ryo Ueda
Art Direction: Ryo Ueda
Design: Daisuke Tsukano, Ryo Ueda
Sapporo ADC 2014, General Graphics Category, Selection Nomination
Logo Talks IV [Artpower / China] (2016)