Branding, Identity



Child development support facility, Minori, has rebranded.

Our school has a highly specialized team of nursery school teachers, social workers, accredited psychologists for kindergarten to high school age children and musical therapists to provide a wide range of supports to children of all ages, from infants to high school students.

In rebranding, we have defined our role as "A place where families can grow", focusing on how Midori has become a place where not only children can grow and learn, but also their families through our parental training and other programs that include parents.

Our logo is based on the hiragana characters for "Minori" and represents the smiling faces of the children. The addition of hand drawn hairstyles also represents the children in each class.

Project: minori
Art Direction: Ryo Ueda
Design: Ruka Kawasaki, Ryo Ueda, Mitsuki Sato, Yuji Yanou
Year: 2021
Client: minori


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