Life Lab.

Branding & Identity, Packaging, Print, Environment

Tomioka Cleaning

Produced by Tomioka Cleaning, Life Lab. is a lifestyle shop centered around laundry products which are friendly to clothing, skin, and the environment.

By shopping at Life Lab., customers can bring Tomioka Cleaning's nearly 70 years of expertise into their daily lives. The ecological impact that laundry can have is often taken for granted, but Life Lab. aims to change this by making natural lifestyle goods and organic enzyme-based detergents accessible.

Employing a system of reusable packaging, the specialty detergent is sold by weight. The milk-can tin harks back to Tomioka Cleaning's beginnings in Hokkaido's countryside.

Project: Life Lab.
Branding: COMMUNE
Creative Direction: Ryo Ueda
Art Direction: Ryo Ueda
Design: Ryo Ueda
Moe Luick, Alessandro Riva
Interior Design: Mangekyo
Photography: Kei Furuse [GAZE fotographica]
Year: 2017
Client: Tomioka Cleaning

Sapporo ADC 2017 Packaging / Packaging
Sapporo ADC 2017 Sign, Displays & Monument / Signage, Interior
Sapporo ADC 2017 Logo & Typography Category Selection / VI

Featured in:
Made in Japan [Victionary / Singapore] (2016)
Logo Design With Examples [PIE BOOKS / Japan] (2018)
Design Note No.79 [Seibundo Shinkosha / Japan] (2018)
Commercial Photo 2018/2 [Genkosha / Japan] (2018)
MdN Designers File 2019 [MdN Corporation / Japan] (2019)
Redesigning Logos [Sandu / China] (2021)
MdN Designers File 2021 [MdN Corporation / Japan] (2021)


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