Hitohari Scrap & Craftsmanship

Branding & Identity, Print, Website

Hitohari Scrap & Craftsmanship
2012 - 2015

Hitohari Scrap & Craftsmanship creates bags and accessories out of cloth which would otherwise be discarded such as denim, canvas, and leather. Hitohari products fit in the lifestyles of the eco-conscious as a daily tool. ⁠

The new logo was kept simple and clean so as not to be overdesigned.⁠
The symbol mark, two H's combine to make stitches, referencing the handmade nature of Hitohari's products. A cloth tag is used throughout the brand as a design element, such as on direct mail and products.⁠

Project: Hitohari & Scrap & Craftmanship
Creative Direction: Ryo Ueda
Art Direction: Ryo Ueda
Design: Ryo Ueda, Manami Inoue, Naohiro Iwamoto
Copywriting: Takashi Toi
Web Development: Fumiaki Hamagami [Imaginary Stroke]
Photography: Kei Furuse [GAZE fotographica]
Year: 2012 - 2015
Client: Hitohari & Scrap & Craftmanship

Awards:
Sapporo ADC 2012 General Graphics Category Selection / Name Card, Envelope, Shop Card, Design Manual, Goods’ Tag
Sapporo ADC 2012 Interactive Web Category Prize Nomination / Website

Featured in:
MdN Designers File 2013 [MdN Corporation / Japan] (2013)
Brand! Vol.5 [Ooogo / HK] (2013)
MdN Designers File 2014 [MdN Corporation / Japan] (2014)
Asia-Pasific Design No.10 [Sandu / Japan] (2014)
Designboom [Designboom / Italia] (2014)
Excellent Branding Identity [Hightone Publishing / China] (2014)
Design Collection of Business Card, Envelope, Stationery [Graphicsha / Japan] (2015)
Design Note No.79 [Seibundo Shinkosha / Japan] (2018)
Redesigning Logos [Sandu / Japan] (2021)