Hitohari Scrap & CraftsmanshipBranding & Identity, Print, Website
Hitohari Scrap & Craftsmanship
Hitohari Scrap & Craftsmanship creates bags and accessories out of cloth which would otherwise be discarded such as denim, canvas, and leather. Hitohari products fit in the lifestyles of the eco-conscious as a daily tool.
The new logo was kept simple and clean so as not to be overdesigned.
The symbol mark, two H's combine to make stitches, referencing the handmade nature of Hitohari's products. A cloth tag is used throughout the brand as a design element, such as on direct mail and products.
Creative Direction: Ryo Ueda
Art Direction: Ryo Ueda
Design: Ryo Ueda, Manami Inoue, Naohiro Iwamoto
Copywriting: Takashi Toi
Web Development: Fumiaki Hamagami [Imaginary Stroke]
Photography: Kei Furuse [GAZE fotographica]
Sapporo ADC 2012 General Graphics Category Selection / Name Card, Envelope, Shop Card, Design Manual, Goods’ Tag
Sapporo ADC 2012 Interactive Web Category Prize Nomination / Website
MdN Designers File 2013（2013）
MdN Designers File 2014（2014）
Asia-Pasific Design No.10（2014）
Excellent Branding Identity（2014）
Design Collection of Business Card, Envelope, Stationery（2015）
Design Note No.79（2018）