Chicken Pecker Deli

Branding & Identity, Packaging, Print, Environmental


Chicken Pecker Deli is a specialty chicken stand with the charm of the Hokkaido countryside. Chicken Pecker Deli strives for quality in every aspect, including the environment and the safety of their customers.

An expansion of Chicken Pecker, Chicken Pecker Deli is evidence of the changing attitude towards fast food. Mindful businesses are growing as people become increasingly environmentally conscious.

Kraft paper, handwritten elements, and vegetable illustrations communicate Chicken Pecker Deli’s commitment to working directly with local farmers and changing our relationship with food.

Project: Chicken Pecker Deli
Creative Direction: Ryo Ueda
Art Direction: Ryo Ueda
Design: Ryo Ueda
Intern: Alessandro Riva, Connie Dispa
Illustration: Alessandro Riva, Daisuke Takada 
Interior Design: Mangekyo
Photography: Kei Furuse [GAZE fotographica]
Year: 2017
Client: Peckish

Featured in:
Redesigning Logos [Sandu / China] (2021)


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