Aki Nagao - 7th Anniversary

Environment, Print

Aki Nagao
2017

Akinagao is a French restaurant which opened in 2011 in Sapporo. Having trained in Tokyo and France, Chef Nagao dazzles customers with a number of dishes that respect the fundamentals of French cuisine yet are sprinkled with creative ideas, and can be enjoyed with an array of expertly-paired wines.

Chef Nagao's passion for cooking can be felt from the sheer size of the kitchen, which accounts for a third of the restaurant. With the aim of giving guests the kind of meal and outing they couldn't experience anywhere else, in addition to food, the restaurant also carves out a unique time and space for guests with its high-quality hospitality.

The restaurant's brand concept is inspired by DNA. Based on the idea that Chef Nagao's own personal background, experiences, and where he lives—all the bits of history and memories etched into his DNA—would also be reflected in his cooking, elements were taken from the initial letters of his name, "Aki Nagao," and repeated to create a double helix like that of DNA.

Further, the interior design and restaurant graphics create an atmosphere combining new and old by incorporating antique objects and materials for a classic French feel, while also adding twists of modernity with new typography and printing techniques.

Project: Aki Nagao
Art Direction: Ryo Ueda
Design: Manami Inoue, Ryo Ueda
Printing Direction: Manami Sato
Year: 2017
Client: Aki Nagao

Awards:
Sapporo ADC 2015, General Graphics Category, Selection Nomination / DM, shopcard
Sapporo ADC 2017, General Graphics Category, Prize Nomination / DM, shopcard

Featured in:
Sales Promotion Design for Shop [BNN / Japan] (2015)
Design Collection of Business Card, Envelope, Stationary [Graphic-sha / Japan] (2015)
Design Note No.79 [Shinkosha Seibundo / Japan] (2018)
Logo Design with Examples [PIE BOOKS / Japan] (2018)

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